News // 'MEN IN BLACK' DISAPPOINTS, BUT OPENS IN NUMBER ONE

Avengers: Endgame exits the Top Ten for the first time since it opened.



The 2019 summer movie season continues to just-barely bump along as the new sequels Men in Black International (#1) and Shaft (#6) failed to live up to studio expectations. Sony's MIB International especially stung, as it opened to almost $20 million less than its predecessors, which all mostly served as blockbusters.


MIB International opened with $28.5 million and a B CinemaScore.


Shaft, an unexpected entry into the franchise, couldn't break the Top Five, earning just $8.3 million from over 2,900 locations. It did, however, earn an A CinemaScore, which could boast well for its long term prospects.


Amazon's Late Night (#9) was the talk of the town after its Sundance purchase in January. The comedy, starring Emma Thompson and Mindy Kaling, who also wrote the script, opened to just $5.1 million. Amazon has proven in the past that they aren't the best at working out proper releases. The comedy opened in limited release last weekend before its wide release, with minimal impactful marketing.


Last weekend's number one, The Secret Life of Pets 2 (#2), fell 49% in its second weekend. It should cross $100 million throughout the week.


Dark Phoenix (#4) also dropped, but to the tune of 72.6%, the second largest second weekend drop for a film playing in over 3,500 theaters. The only film to drop more is 2015's Fifty Shades of Grey.


Limited release films also had a hard time connecting to audiences. Jim Jarmusch's Cannes opener The Dead Don't Die (#12) earned $2.5 million. And, the re-release of Paris is Burning (#30) earned $11,000 from one location.


Leaving the Top Ten this week is a massive group of critical and commercial favorites. Avengers: Endgame (#11) sees its first weekend not in the Top Ten. Booksmart (#14), Detective Pikachu (#13), Brightburn (#17), and The Hustle (#20) also slip just outside of the mix.


Next weekend, Toy Story 4 will hit over 4,400 locations and is sure to be one of the year's biggest earners. Child's Play gets the remake treatment, Lionsgate's Anna opens despite barely any marketing, and Wild Rose hopes to earns grassroots fans.


TOP TEN: (bold signifies a new release)


1. MEN IN BLACK INTERNATIONAL - $28.5 million

2. THE SECRET LIFE OF PETS 2 - $23.8 million

3. ALADDIN - $16.7 million

4. DARK PHOENIX - $9 million

5. ROCKETMAN - $8.8 million

6. SHAFT - $8.3 million

7. GODZILLA: KING OF THE MONSTERS - $8.1 million

8. JOHN WICK: CHAPTER 3 - PARABELLUM - $6.1 million

9. LATE NIGHT - $5.1 million

10. MA - $3.6 million


All box office numbers provided by BoxOfficeMojo.com.

© 2018 by Scottie Knollin.

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