London's Sotheby's will host the auction where the poster is expected to fetch $75,000.
Deadline reports that the first official film poster is up for auction in London. The poster, designed by French artist Henri Brispot, was used in late 1895 to promote a late December screening of a selection of Lumiére Brothers short films.
Per historians, the poster would have been posted on walls throuhgout Paris ahead of the screening, which took place on December 28, 1895, in the Salon Indien of the Grand Cafe, on Boulevard des Capucines. Less than thirty people attended the event. Members of the press who'd been invited to the screening failed to show. But, days after the screening, word spread and the poster was used in newspaper ads throughout France.
The auction, being held at Sotheby's in London, will be held August 28 through September 4, also including over 150 rare film posters including ones for films like 2001: A Space Odyssey and King Kong.