Winners // MTV VMAs 2018

Music second biggest night was all about new acts, with a few legend sprinkled here and there.



Fan of musical artists with names like Juice WRLD? Then the MTV VMAs 2018 were for you. Music second biggest night used to be a smorgasbord of musical legends tearing down the house in between new and exciting acts that had clear legend potential. Remember the years of Eminem and Rihanna gouging our eyes out with live performance masterpieces? Or, of course, Madonna and Britney Spears' infamous kiss back in 2003? Or even, Lady Gaga's countless bold entrances on the red carpet before literal bloody performances on the stage? The closest the 2018 version of the awards brought to that was a rousing and artistic live performance of "God Is a Woman" by Ariana Grande, also one of a very select few modern stars scattered around Radio City Music Hall.


Aerosmith closed out the show with, easily, the most musically-inspired performance. And, before earning the Video Vanguard award, Jennifer Lopez reminded us what actual vision and artistry looks like while still shaking your ass around the stage. Nicki Minaj was alright and Shawn Mendes was fun to look at. But, everything else about the evening, from the performers to the direction to the award winners themselves, felt off. MTV has definitely lost its grip on influential relevance.


Years past, the Video Music Awards were one of the most exciting moments on the pop culture calendar. MTV had viewers in the palms of their hands. No longer is the TV giant a progressive voice in the direction of art, instead serving up a loud and busy show too focused on possibly 'viral' moments and appealing to a generation of viewers too opinionated (in a good way) to pay attention.


The best example was when Madonna entered the room to present Album of the Year. Though the crowd offered a loud round of applause, her long-winded speech paying tribute to Aretha Franklin was near-sighted and it served as basically much ado about nothing. She announced the winner, Camila Cabello, and the show didn't end. An awards show's finale wasn't the big award at all. Instead, there was another performance, that by Aerosmith and Post Malone, that was meant to keep viewers past what should have been the ultimate moment. Perhaps it was the fact that the actual deserving winner, The Carters' "APESHIT", didn't win? There was no Kanye West to interrupt? We didn't even have Taylor Swift in the crowd dancing with Selena Gomez or Adele chomping on her gum. There was no P!nk hanging off of a skyscraper.


Take a look at the night's big winners and decide for yourself. It's plain to see: MTV has officially died. (Though we are excited about that "The Hills' reboot...)


VIDEO OF THE YEAR


"Havana"

Camila Cabello ft. Young Thug


ARTIST OF THE YEAR


Camila Cabello


SONG OF THE YEAR


"Rockstar"

Post Malone ft. 21 Savage


BEST NEW ARTIST


Cardi B


BEST COLLABORATION


"Dinero"

Jennifer Lopez ft. DJ Khaled & Cardi B


PUSH ARTIST OF THE YEAR


Hayley Kiyoko


BEST POP


"No Tears Left to Cry"

Ariana Grande


BEST HIP HOP


"Chun-Li"

Nicki Minaj


BEST LATIN


"Mi Gente"

J Balvin, Willy William


BEST DANCE


"Lonely Together"

Avicii ft. Rita Ora


BEST ROCK


"Whatever It Takes"

Imagine Dragons


VIDEO WITH A MESSAGE


"This Is America"

Childish Gambino


BEST CINEMATOGRAPHY


"APESHIT"

The Carters


BEST DIRECTION


"This Is America"

Childish Gambino


BEST ART DIRECTION


"APESHIT"

The Carters


BEST VISUAL EFFECTS


"All the Stars"

Kendrick Lamar & SZA


BEST CHOREOGRAPHY


"This Is America"

Childish Gambino


BEST EDITING


"Lemon"

N.E.R.D. & Rihanna


SONG OF THE SUMMER


"I Like It"

Cardi B, Bad Bunny & J Balvin

© 2018 by Scottie Knollin.

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